Most business owners understand that a strong brand is important. Firms that have a strong brand are the ones that are thought of first when they need a product or service.
Feature your Brand Everywhere
Human beings are visual beings, it is images and colours that we remember the best. Therefore, firms need a good logo, combined with the right colours and fonts.
Once the brand has been designed it is very important to use it as widely as possible. That means including it on staff uniforms, company vehicles and all forms of advertising. Even on bills and invoices. The more a firm uses their brand the more recognisable it becomes.
Something for nothing
It is also a good idea to use your brand on any giveaways. For example on printed lanyards, stationery items, key rings, clothing items or cups and mugs.
Including branding on these items is a great way of reinforcing your brand and doing so in a positive way. Everyone likes something for nothing, so branded gifts are a great way for a firm to promote themselves and reinforce their brand.
A Catchy Slogan
This may seem old fashioned, and it is, but having a strong strap line or slogan is still important. It is another way for your firm to stand out from the rest. For example, who are these companies? – Gives you Wings and It’s the Real Thing. You know them both don’t you. It is Red Bull and Coca Cola.
As you can see, a good slogan can be as memorable as a great logo, company colours and fonts. If you do not already have a slogan consider running a competition amongst your customers and staff to see if you can get one that works. Keep trying until you find one that works for you.