Enough English: Reaching Stakeholders Who Speak Other Languages

Reaching those who speak another language is a good way to broaden your customer base. This can make all of the difference when it comes to acquiring more of the market share. Here are some of the strategies that you can employ in order to reach stakeholders that speak other languages.

Broaden Your Campaign

Your current marketing campaign is designed to target those that are in your demographic. If you want to diversify to another subset of the population, you need to determine the best venue to reach them. For example, there may be a particular TV channel that broadcasts to those that speak the language that you want to target. Creating a commercial for this channel could help you to reach more of this demographic.

Use Translation Services

Translation services will help you be able to communicate with those that express an interest in working with you. This could come in the form of using technology to help with the language barrier or even employing interpreters to speak directly with the customers. In some instances, you may be able to hire a company that will handle your translation needs. This may be a cheaper alternative than trying to hire multi-lingual staff.

Direct Mailing Options

Once you’ve established who you want to target, programmatic direct mail is one option that will help you reach a wider audience. This will give you the opportunity to communicate in a more direct manner with the customers that you want. It will enable you to have a better idea about the products and services that these customers are interested in learning more information about. Fine-tuning your advertising campaign can eliminate the number of dead ends that are being targeted.

Target Traffic

There are online programs that track who is visiting your site and how they reached you. Being better informed about where customers are learning about your services allows you to adapt your marketing campaign more effectively. You want to individualize your strategy so that customers feel more connected to your company. Use ads that have been translated into the language that’s most likely to be spoken by the potential customer. Another thing to make sure is that your logo and message aren’t offensive to the group that you’re targeting.

There are lots of ways that you can go about expanding your business efforts to those who speak another language. Use these tips to get you started on the road to success in diversifying your company and your clients.