Megadeth has been around for a long time within the metal scene yet they still needed to hire a reputation management company to help create an online presence for their latest album, Dystopia. This album is inspired by the classic metal tunes of the eighties where metal was at the utmost creative period ever in history. Megadeth realized that many people don’t physically go to stores or watch T.V as much as they did in the eighties and nineties which means marketing needed to be shifted to another source; internet.
E-commerce for music has skyrocketed ever since Amazon and iTunes came to the world. It’s easier for people to pre-order an album from amazon or purchase a single song from iTunes if there is only one good song on the album. People today would rather wait a day or two before deciding to wait in line to buy an album but the truth is that there are no lines to wait anymore for music since most people either download or order the album online.
Reputation management has decided to focus the campaign on social media because it is quite easy to track down and cater to a specific group since there are pages filled with like-minded fans; for example, reputation management needs to post the images on specific metal pages where people love thrash metal or even on pages of other bands who support Megadeth would gladly let them advertise their new album.
Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, has made it primarily an issue of search results. Online reputation management, sometimes abbreviated as ORM, is primarily concerned with managing the results on websites that evaluate products and services and make recommendations and referrals. Ethical grey areas include mug shot removal sites, astroturfing review sites, censoring negative complaints or using search engine optimization tactics to influence results. As the industry has developed, general practices have become more standardized and the ethics of them have become more defined, although not always explicitly.
Another marketing method they decided to employ is early tour dates as a way to promote the album. This is standard strategy to promote a new album but what changed is that people are always on social media instead of any other forms of media. Which means advertisements have become obsolete on television or in store posters since e-commerce have become more popular than actually going to the store, especially for standardized products such as music albums? Hopefully the social media strategy will help Megadeth reign supreme on the metal charts.